The Rubicon Project Buyer Cloud is a member of the Network Advertising Initiative (NAI) and is committed to transparency and choice. We believe advertising best practices will enhance trust and support the continuing development of informative, creative, and free content and services on the Internet.
Some of the ads you receive on Web pages are customized based on predictions about your interests generated from your visits over time and across different websites. This type of ad customization—sometimes called “online behavioral” or “intent-based” advertising—is enabled through your computer browser and browser cookies. Such online advertising helps support the free content, products and services you get online.