Whitepapers

The Programmatic Odyssey

Dec 8, 2015

What's Inside

You don't need a crystal ball to see that your future in automated marketing will be very rewarding. You just need a copy of Rubicon Project's, "The Programmatic Odyssey: An Automated Future" in your hands to take your marketing to the next level! Learn how to harness the power of global programmatic for your brand on desktops, mobile and television. The ad-tech landscape is filled with new technologies to allow you to execute buys and creative at scale. Automated marketing is the future and it's happening right now.


  • Automated buys are fast, powerful and smart - learn why you should make tedious manual processes a thing of the past.
  • Premium Inventory mean premium ad buys and premium international markets growing at scale for your brand
  • Tune into Programmatic TV because they're cranking up their automated possibilities. The $70 billion industry is poised to make a big move into automation.
  • Keep your eyes on your mobile because your customers are spending more time than ever on their mobile devices. Ride the wave of mobile automation into the future.
  • Create better creative in an increasingly cross-device world. Technology engages your audience, your creative captivates them.