Marketing Attribution for the Masses
What is attribution? And how much do you really need to know about it to succeed in marketing? To find out, we tapped some of the brightest minds in the space. The result is this paper, which offers a wealth of information on the topic.
Here's what you'll discover:
What is marketing attribution?
How is it accomplished?
If you’ve been intimidated or frustrated with the measurement tools take comfort in knowing you’re not alone.
There are a number of common attribution models, including single and multiple source, fractional and algorithmic.
Once you decide to try attribution, you’ll need to consider selecting a vendor and implementing a solution. There are some basic questions you need to ask, like how granular is the attributed data, and if you can include both online and offline marketing channels.