Feb 25, 2015
The Meaning of Programmatic Branding
The Q1 2015 Issue of The Programmatic Mind, is a collection of some the most insanely informative, and exceptionally educational, content on the programmatic industry that you’ll ever see.
Marketing Magazine Oct 22, 2014
The Programmatic Mindset Is Not About Numbers
You might think programmatic media would be well understood by now, but as one recent study made all-too clear, many marketers still know very little about how programmatic works or how its practitioners think.
What does it mean to have [...]
Aug 7, 2014
7 Management Strategies From Some Of History's Greatest Generals
Keep them satisfied.
You do not need to spoil your workers, but you need to meet their basic needs. Otherwise, says Greene, the [...]
Oct 28, 2015
The Orders Playbook
Don't step foot on the ad-buying field without Rubicon Project's Playbook to Buying Premium Media. It's got all the plays you'll need to take full advantage of Guaranteed Orders and Private Marketplaces to outwit the competition [...]
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