Sep 20, 2016
The Polls Are Closed: Video Wins!
The Q3 2016 Issue of The Programmatic Mind, is focused on our video story leading with Harry Patz's, Chief Revenue Officer, featured article 'The Polls are Closed: Video Wins!'.
iMedia Connection Oct 7, 2014
Programmatic: The Agency Strikes Back
Over the last year we've seen a noticeable shift across the digital advertising landscape: More and more brands are doing their programmatic buying in-house. This, of course, isn’t the best news for agencies. No one disputes that agencies [...]
Jul 14, 2014
IAB Internet of Things: Marketers’ Utopia – Embracing a Connected World
As the internet of things increasingly becomes a reality, conventional digital marketing channels will start to link in-home servi [...]
Jan 21, 2015
The Laundry List: How CPG Brands Can Create Spotless Programmatic Campaigns
At Rubicon Project, we work with some of the biggest CPG brands in the world. Running programmatic campaigns for these brands is a huge responsibility and not one that we take lightly. Along the way, we’ve learned a number [...]
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