Feb 25, 2015
The Meaning of Programmatic Branding
The Q1 2015 Issue of The Programmatic Mind, is a collection of some the most insanely informative, and exceptionally educational, content on the programmatic industry that you’ll ever see.
Chango Sep 16, 2013
Introduction to Programmatic Marketing
It's a good time to be an online marketer. Not too long ago, if you wanted to put your message in front of someone online, you had to buy a site's display inventory and hope that the people [...]
Jul 28, 2014
Study on 'native advertising' finds benefits for brands, risks for publishers
In one of the largest studies of people's attitudes towards native advertising, 62 percent said that it didn't help to enhance the [...]
Nov 1, 2013
Programmatic Everywhere? Data, Technology and the Future of Audience Engagement
This white paper is sponsored by Rubicon Project Chango and published in partnership with Winterberry Group & the Interactive Advertising Bureau. The paper explores the dynamics of programmatic marketing and presents a snapshot of how industry constituents are practicing “programmatic [...]
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