Nov 24, 2014
Storytelling In A Programmatic Age
Though many claim that technology trumps storytelling, nothing can be further from the truth. Storytelling has always been hugely important, but now so more than ever, thanks to all that clever techno
CMO.com Apr 25, 2014
3 Lessons CMOs Can Learn From Growth Hackers
If you follow tech news, you might have read a recent story or two about growth hackers. Growth hackers are product and user experience designers who specialize in getting products to market themselves. A classic growth hack, for example, allows [...]
Mar 11, 2013
Retargeting and Remarketing
Chris Sukornyk, Chango's CEO shares his perspectives on the different types of retargeting and remarketing during SMX Toronto. [...]
Sep 1, 2013
The Facebook Exchange Handbook
Rubicon Project has official access to The Facebook Exchange (FBX), which represents a significant opportunity for Rubicon Project’s clients. Now advertisers can launch targeted display campaigns inside Facebook using Rubicon Project’s proprietary 300+ million search profiles and other [...]
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