Sep 23, 2013
Programmatic People: The Human Element of Data-Driven Marketing
Explore how your company can build a foundation for the inevitable rise and dominance of programmatic marketing.
Chango Apr 20, 2015
Five New Studies Mobile Programmatic Advertisers Need To Read
Since the iPhone's arrival in 2007, consumers have come to expect multi-touch interfaces. With that expectation, consumer behavior in relation to smart phones (and soon, smart devices of all types) is changing rapidly, and with it, advertising tactics.
Oct 28, 2014
A Data Lab Rat in the Big City: Why Trackers Couldn't Trap This City Dweller
Ad Age Reporter Let Five Consumer Data-Gathering Firms Track Her Every Move for Three Weeks. Here's What Happened. Click 'Download [...]
Nov 1, 2013
Programmatic Everywhere? Data, Technology and the Future of Audience Engagement
This white paper is sponsored by Rubicon Project Chango and published in partnership with Winterberry Group & the Interactive Advertising Bureau. The paper explores the dynamics of programmatic marketing and presents a snapshot of how industry constituents are practicing “programmatic [...]
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