Dec 13, 2013
The Marketer's Utopia: Flash Forward to a Programmatic World
Welcome to the Marketer's Utopia! A not so futuristic place where everything is just so Programmatic-ly perfect.
The MakeGood Jun 26, 2014
The Content Marketing Dilemma, at What Point do You Need to Sell Your Brand?
Branded content isn’t new. John Deere was publishing a magazine for farmers as far back as 1895. But it’s bigger and better than ever before. According to a survey by the Custom Content Council and ContentWise, 37 percent [...]
Jul 28, 2014
Study on 'native advertising' finds benefits for brands, risks for publishers
In one of the largest studies of people's attitudes towards native advertising, 62 percent said that it didn't help to enhance the [...]
Aug 8, 2012
View-Through Attribution Exposed: What ‘Last Touch’ isn’t telling you
The discussion about VT seems to be a never-ending story, bouncing around the industry collecting more and more myth, confusion and opinion. Spurred on by more and more questions from the CMOs that we work with, this document will present [...]
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