Generated 250+ account signups on a B2B acquisition campaign
(in the first month of the campaign)
conversions in the first 5 days
CPA decrease over the length of the campaign
Fuze has a bold vision: To redefine the way professionals communicate and collaborate. The Fuze online meeting experience is second to none, allowing people to interact online, anytime, anywhere in a way that is as simple and natural as face-to-face interaction. Fuze recently made #125 on the Inc. 500 list of fastest growing companies in the US. The Fuze marketing team has had success in online marketing, and decided to give Display Advertising a shot. They chose Rubicon Project to prospect for new B2B customers.
Become a Fuzer
In the past, Fuze had leveraged Search Engine Marketing to drive qualified traffic to its landing pages. The acquisition campaign designed by Rubicon Project determined prospects’ intent in real time; leveraging search, browsing history, and other variables to target the corporate buyers most likely to convert. Rubicon Project’s optimization teams were key in finding highly qualified costumers while eliminating wasted impressions.
The Power of Acquisition
Buying decision cycles for online meeting services can be short, especially when buyers are experiencing an outage with their current providers. With these constraints in mind, the acquisition campaign designed by Rubicon Project determined prospects’ intent in real time; leveraging search, browsing history, and other variables to target the corporate buyers most likely to convert. Rubicon Project’s optimization teams were key in finding highly qualified custumers while eliminating wasted impressions.
250 sign-ups and the campaign expanded to Site Retargeting.
Fuze not only hit their goal, they also decided to run a site retargeting campaign to take advantage of visitors who came to their web site. Over the course of the campaign, Rubicon Project’s optimization team helped Fuze reduce the dynamic CPM (cost per mille) to $3.14 and cut CPA by 57%.
More than 40% of all conversions took place within the first five days of a customer seeing an ad. In fact, the majority took place within the first 24-48 hours.
These quick audience responses highlight how Rubicon Project can target only highly qualified consumers with a strong intent to purchase.
One third of total conversions occurred after the customer saw three or fewer impressions, ephasizing Rubicon Project's unique ability to precisely target customers.