Ever get a mixtape from a friend that seemed to predict your mood? It would somehow play that perfect tune just as you began your road trip, had a tough day, or felt the urge to get up and dance. Just as personalized playlists enrich our lives in ways we didn’t know they could, new technologies also help accommodate and improve the user’s experience. Using troves of personalized data that go beyond basic demographics, such as interests, events, moods, personalities and preferences, marketers can now predict the wishes of their consumers, making their lives easier. Services that once started as simple online music, movie, shopping or mapping providers have become big time opportunities for marketers and advertisers in the predictive marketing game.
Sometimes fiction can be the best way to reveal the truth. That’s why we love to share the adventures of Kim, a digital marketing heroine in a fast-changing world. Kim is a made-up character, but she’s based on the real-life marketers we work with every single day. Loyal readers will remember that Kim oversees digital campaigns for a CPG company and that she has a borderline unhealthy obsession with data.
An interview with mashable's:
One way to stay up-to-date with emerging digital media trends is to cater to the Digital Generation – aka today’s new media enthusiasts and super-sharers. As CMO of Mashable, Stacy Martinet regards just about every innovation as a potential opportunity to better engage Mashable’s community. Rubicon Project caught up with Stacy to learn how native advertising, programmatic and mobile video can help brands to connect with this important demographic.
What’s the secret to a strong advertising strategy? An ad-tech workout plan that works for your brand. Just as the right exercise regimen can improve your body, it takes training to build a winning digital marketing program. Here’s how to make it as powerful as possible.
Imagine if you could take the three most exciting trends in digital advertising and put them together into a single advertising format. Now imagine that it’s not just any format, but an organic creative execution that fits seamlessly into the mobile apps that people love, on the devices they carry with them all day, and is entirely automated so that it can easily scale to achieve meaningful reach.